Traders Printing offers a full range of design services under the name Flywheel Design Group, with a minimum fee of just $15.
Customers with the right software and experience, however, are more than welcome to design their own artwork. If you're one of those individuals, please familiarize yourself with the following design guidelines, to make sure your project runs smoothly, and gets finished ahead of schedule!
File formats
High-resolution PDFs (which include applicable vector data) are nearly always the ideal file format. Following is a list of other acceptable formats, with disclaimers:
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JPEG, PNG, TIFF, GIF, BMP
text and vector shapes may lose sharpness.
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Microfoft Word, Excel, Powerpoint, Publisher
Font substitutions may occur, multiple cross-platform issues may arise.
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Adobe Photoshop, Illustrator
Fonts may be rasterized or substituted.
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InDesign
Fonts and Links (images) may be missing.
Resolution
Use original photographs or raw images if possible, without compressing or down-sizing.
(Simply raising the dpi will not increase the resolution.)
Disclaimer:
Images acquired for free from the internet are nearly always too low-res to look good in print.
Size & Dimensions
Please set image size to desired print size. If this is not possible, Traders may upsize or downsize artwork to match desired print size. Upsizing may result in a loss of quality. Traders will not, however, squeeze, stretch, or crop customer's artwork to account for mis-matched dimensions. If the dimensions of provided artwork do not match desired print size, customer will be asked to correct this before printing.
Bleed

If you want the printed image to extend to the edges of the paper, your document will need to be designed with "bleed". Bleed refers to the process of extending all background elements past the document edge, producing a margin that can be trimmed off. This prevents any white edges remaining on your final product.
Above is a diagram that demonstrates how to properly apply bleed to a business card layout.
- The document size is 1/4 inch taller and wider than the final business card size.
- The red shaded area shows which portions will be cut off.
- The area inside the dotted red line shows where it is safe to place text.
You can use the following principles to apply bleed to any document.
- Determine the width and height, in inches, that you want your finished product to be.
- Create a document that is 1/4 inch taller and 1/4 inch wider than your desired product size.
- Create 1/8 inch margins on all sides of your document. The interior edge of these margins will be your "Cut Line"
- Background colors and images should extend all the way through this 1/8 inch margin. Do not place anything you wish to be visible in the final product in this 1/8 margin, as all material in this area will be cut off of the final product.
Margins (white)
Please allow 1/4" beyond the bleed edge for printable area margins. This means that the largest image that will fit onto an 8.5x11 sheet is 8x10.5.
Margins (content)
Please allow at least 1/8" distance between all content (text) and the desired trim edge of the artwork.
Tiling (multiple pieces on a sheet)
Feel free to submit your artwork to us as a single piece (1-up), with no white margin or croplines. We will tile it for you.
Multi-page documents
Please submit as a multi-page PDF, sized according to desired printing size. Documents that include both color and grayscale pages may incur design fees to ensure that grayscale pages can be printed at the lower grayscale price.
Booklets
Please submit booklet pages as a single multi-page PDF, sized according to the desired printing size. Do not combine pages into spreads. If booklet design includes bleed, please create bleed on top, bottom and outside of each page. Do not allow for bleed on the inside of pages.
Disclaimer:
Artwork that crosses the staple (gutter) may not match up perfectly, except on the center spread.
Spot colors
All design intended to print on an offset press, which includes colors besides black, must be designed using your selected spot colors ONLY, and submitted in PDF, AI, or INDD formats. If color separations are not prepared correctly, customer may be asked to make the correction, or pay a design fee.